PUBG x WackyJacky101

Commissioned by an agency, Gravis directed a campaign for PUBG, featuring streamer WackyJacky101 and the launch of his in-game skin bundle collection. Gravis directed and oversaw the creative execution, filming in Copenhagen and shaping a four-minute promotional film that explores the story behind the skins and the ideas that inspired them, framing the collection as an extension of the creator’s identity. Designed for digital release across PUBG and creator-led platforms, the project was released both as four individual chapters, gradually revealing the narrative and building momentum around the launch, as well as standalone film.

Role: Director, Editor